Maurice McQuillan is the current CEO of Lifes2good Foundation. The Foundation was set up by James and Maria Murphy after business success in Lifes2good. The primary focus of the Foundation is on the environment, but the Foundation also continues with two programmes from the first strategic planning cycle, which focused on women and children in situations of vulnerability. To facilitate this, the Foundation works with diverse organisations, from Global Legal Action Network (GLAN) to CAMFED, who specialise in girls’ education and empowerment in the developing world. In this article, Maurice recollects his experiences prior to and throughout his tenure as CEO of Lifes2good Foundation while he prepares to pass the baton to the next generation, CEO-appointee Philip Murphy.