Today’s economy, defined by in-built obsolescence, relies on the extraction of over 90% virgin materials from the earth. Pioneering a new model for the ‘social startup’ based at University of Galway, An Mheitheal Rothar (AMR) is determined to show us that a circular economy is possible in the West of Ireland. Lecturer in Sustainability and Strategy, Dr Sinéad Mitchell and AMR cofounder, Catherine Coote tells us exactly what makes this unique model a success.
