Waning confidence in progress narratives and declining imaginative capacity, among other factors, have led us to what national policy advisor and professor, Geoff Mulgan calls “a deficit of social imagination”. At the heart of this crisis, as articulated by Professor Rebecca Braun, is the need to imagine alternative ways of being on a collective scale, through the circulation of knowledge. If universities, as knowledge communities, are to play a major role in this quest, how might the creative university of the future operate?