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Creative Galway
27 January 2023
24  MINS

How Do We Value Creativity After AI?

Professor John McHale

However troubling to today’s creatives, the rapid development of AI has generated a high demand for a new kind of skillset, one that is arguably creative in its own right. What do these changes in the skills economy mean for educators and institutions? Economist Prof John McHale reports on recent research unpacking the value of creative skills after AI, and the role of star recruitment in catalysing these creative skills in institutions. Finally, McHale looks at the question mark lingering over the value of the creative economy, through the lens of cost-benefit analysis.

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