In a 1970 essay for The New York Times, Nobel Prize-winning economist Milton Friedman stated that “The Social Responsibility of Business is to Increase Its Profits.” Fast-forward over 50 years, business is confronted with major socioeconomic, environmental and geopolitical disruptions, challenged as never before to adapt, be relevant and contribute solutions to the world’s pressing issues (AACSB Pathways) – as well as making profits.